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Benjamin Moore has named Webster Green (HC-130) its 2027 Color of the Year. The existing shade from the company’s Historical Color Collection will anchor a palette of seven additional colors; the company says it can be used across traditional and modern interiors and on some home exteriors.
Benjamin Moore has named Webster Green (HC-130) its 2027 Color of the Year, selecting an existing shade from its Historical Color Collection rather than creating a new paint color. The company says the saturated green will anchor a larger palette of seven additional hues intended to work together or stand on their own.
The announcement, reported by Apartment Therapy, follows other paint companies’ 2027 color announcements. Webster Green is described as a confident, adaptable green that can suit both historic and modern settings. Benjamin Moore’s color team chose it after considering the balance and stability it wanted to convey in its annual selection.
Arianna Barone, the company’s color marketing manager, said the team settled on green because it can shift with changing styles. She described Webster Green as a “true green,” rather than a shade chosen chiefly for a nature-inspired or calming effect. That characterization is the company’s explanation for the choice, not an independent assessment of how consumers will respond.
Webster Green is part of the Historical Color Collection, which is marking its 50th year. Benjamin Moore said its team consulted archival color cards, brochures and imagery while developing the 2027 story. The company also presented seven companion colors, though the supplied report does not name those shades.
A Familiar Shade for 2027
The selection pairs a new annual spotlight with a paint color already in Benjamin Moore’s catalog. That makes the announcement less about introducing a newly formulated shade and more about drawing attention to an established product through the company’s 2027 palette. For homeowners, the distinction could matter when comparing availability, samples and existing color references; details about product availability and pricing were not included in the report.
The company’s guidance also puts the shade forward for more than a single accent wall. Barone said it could be used on walls or trim, including detailed trim where the color might draw attention to a room’s contours. She also suggested it for exteriors as an alternative to black on siding or shutters, and said it pairs well with brick. These are design recommendations, not guarantees about how the paint will look under every light or on every surface.
The announcement offers a snapshot of how a major paint brand is framing color for the coming year: not only through a headline shade, but through a coordinated set of colors and suggested applications. Readers considering a project can treat the selection as one source of design direction, rather than as a measure of what homeowners broadly prefer.
Benjamin Moore Webster Green paint
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From Historical Collection to Annual Pick
Benjamin Moore’s 2027 choice comes from a collection associated with historical colors, rather than a shade made specifically for this announcement. According to the company, its team looked through archival material while considering how green has appeared in different design periods. The report cites forest greens during the Arts and Crafts movement, emerald in the 1920s and 1930s, mint in the 1950s, moss in the 1960s and avocado in the 1970s.
Barone said Webster Green was selected as a shade with a distinct character, rather than as a direct revival of one of those period colors. The company’s broader palette includes seven other hues. Apartment Therapy reported that these colors are intended to coordinate, while also functioning individually, but the available source does not provide the complete palette or explain how the shades were grouped.
The news is an announcement about a paint brand’s annual color selection, not a report of a change to paint regulations, availability or consumer purchasing patterns. The source article was published by Apartment Therapy and written by Danielle Blundell.
Benjamin Moore Historical Color Collection paints
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Palette Details Still Missing
The announcement report does not list the seven companion colors, explain their individual roles or provide a complete visual breakdown of how Benjamin Moore expects them to be combined. It also gives no pricing, release schedule, stock information or details on whether Webster Green’s formulation or finish options differ from existing products.
Benjamin Moore’s descriptions of the color as adaptable and suitable for different settings are the company’s design claims. The report does not include independent testing, consumer research or sales data showing how the shade performs across rooms, exterior materials or changing light. Readers may need to test samples in their own spaces before deciding whether the color works for a particular project.
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Watch for the Full Palette
The next useful details for shoppers and design professionals are the names and visual presentation of the seven companion shades, plus information on when and where the 2027 palette will be available. Those specifics were not included in Apartment Therapy’s report. Benjamin Moore may provide further product or application information as the annual color story is presented, but the source does not give a date for another announcement.
For now, the confirmed development is the selection itself: Webster Green is the company’s 2027 Color of the Year, and it will anchor a palette of seven additional colors. Anyone planning a project can check current product details and test paint samples before committing to the shade.
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Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Benjamin Moore selected Webster Green (HC-130) as its 2027 Color of the Year.
Is Webster Green a new paint color?
No. The report says Webster Green is already part of Benjamin Moore’s Historical Color Collection; the company selected it for its 2027 annual color announcement.
What colors are included in the 2027 palette?
Webster Green anchors a palette of seven additional hues. The Apartment Therapy report does not name those companion colors.
How does Benjamin Moore suggest using Webster Green?
Color marketing manager Arianna Barone suggested it for walls and trim, including detailed trim. She also said it could work on exterior siding or shutters and pair with brick. These are the company’s recommendations; the report does not assess how the shade will look on every surface or in every setting.
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